Thursday, August 31, 2017
How To Get 7X More Leads From Your Real Estate Blog
Time and time again, it’s been proven that your real estate blog is a great tool for increasing your online presence, getting traffic to your website, and sharing valuable content with your audience.
But as real estate agent, the real question is: How do you turn blog traffic into leads?
It’s actually easier than you think.
To get the best leads on your blog, you’ve got to give them something they want and can use right now.
And we’ve got the single most powerful tactic you need to do just that.
Here’s how to turn your blog into a lead-generation machine!
Did you click the button at the top of this post?
If you did, you know that this real estate blog (on almost ALL of our blog posts) includes a free giveaway.
And if you didn’t, you still know that there’s a free resource for you here. We capture literally hundreds of email every single day with this insanely simple strategy.
With the latest app update in LeadSites, you can easily do the exact same thing!
The easiest way to land leads directly from your real estate blog is to include free, valuable content that your leads can get in exchange for their contact info.
A quick giveaway paired with a tactical pop-up is exactly what you need to take each post from a simple piece of content to a lead-generating magnet.
The setup literally takes 1 minute.
And this is how it’s done:
Get Leads From Your Real Estate Blog, Step#1: Use Smart Pop-Up 2.0
In the app section of your LeadSite dashboard, click on the Smart Pop-Up app.
Your brand new version will look like this:
You can now create custom smart popups specifically for your blog and start capturing leads!
This really is incredibly powerful. If you focus on sellers, you can create seller-focused blog posts, offer a free giveaway, and explode the number of leads you’re capturing for free with organic traffic.
Here’s an in-depth walkthrough on how to setup blog popups with Smart Popups 2.0:
What makes this different from a Squeeze page?
You could setup a similar system by creating links to Squeeze pages from your blog. (That’s how some of our clients have been capturing leads with their blogs for years!)
But Smart Popup 2.0 makes this process much easier — for both you and your site visitors!
First, it’s easier to setup for you. Our popup editor makes setting up (and even split testing) new popups a breeze and you don’t have to go through the full Squeeze page setup.
Second, the popup doesn’t force your site visitors to leave the blog post they’re already reading. They can simply signup for the free download… And keep reading!
Plus, smart popup makes it simple to embed attractive buttons into your text without any graphic design required!
What to include in your giveaway?
The next question we always get when it comes to getting more leads with your real estate blog is…
What do I give away?
Basically, you want to give away something that’s related to the topic of your blog post. You have a much better chance of getting leads from your blog posts if you keep your content topics connected.
So if you’re writing a blog post called: “The 5 Mistakes Every First Time Homebuyer Makes” …
You might consider offering a downloadable guide called “The Ultimate Guide To Buying Your First Home”.
If you’re writing a blog post called: “7 Questions To Answer Before You Sell Your House” …
Consider offering a downloadable guide called “How To Get Your House Ready For Sale“.
Just remember that your goal is to build trust with people visiting your site. So whatever you give away, make sure it’s truly helpful and valuable information.
Giveaways can be created in a variety of ways.
If you’re inclined toward writing, you can write one and add images in a simple word processor and just save the file as a PDF.
You can also use presentation programs like Google Slides, Power Point, and Keynote to create simple downloads that are more image-heavy (for those not inclined toward writing).
Need a more in-depth look at ebooks? Check out these posts too:
Steal These Real Estate eBooks: 2 Guides Your Clients WANT (Ready To Download!)
Get Leads From Blogging In Real Estate. Here’s How. (Almost-Too-Easy Secret)
Attract New Clients TODAY With Your First Real Estate Ebook [Beginner’s Guide]
What Are You Waiting For?
If you’re a LeadSite user, use Smart Popup 2.0 to customize the blogs we give you every week. Share your blog posts on social media and start capturing more leads!
If you’re not a LeadSite user, get one HERE.
It’s $159 per month — No signup fee, no contracts. You get a stunning website and all of our lead capture apps.
With powerful tools like Smart Popups 2.0, you’ll be glad you signed up 
Split Testing: How To Give Your Prospects EXACTLY What They’re Looking For
The post Split Testing: How To Give Your Prospects EXACTLY What They’re Looking For appeared first on Easy Agent Pro.
from theokbrowne digest https://www.easyagentpro.com/tv/split-testing-how-to-give-your-prospects-exactly-what-theyre-looking-for/
Wednesday, August 30, 2017
Google’s “parking difficulty” and “find parking” + a Real Estate Idea
You may have seen the news from Google Maps that they added “parking difficulty” coverage to 25 more cities (doubling coverage from 25 cities to 50).
That of course got me thinking about the real estate use case for the difficulty of parking near a specific address.
A “Parking Score” to help a renter/buyer assess how much of a pain in the rear parking will be near their new home. Even if they have a reserved spot in the building for themselves, most people entertain guests from time to time — and parking for those people can often be a huge pain in the rear.
WalkScore is the most successful startup that has scored individual properties — other than Zillow of course. Other companies working on “scoring” include Sun Number (prior coverage here), UtilityScore, Enerscore, and HowLoud.
Who is going to take a crack at scoring every home in the country (really, just urban areas) based on the difficulty of parking nearby?
The post Google’s “parking difficulty” and “find parking” + a Real Estate Idea appeared first on GeekEstate Blog.
from theokbrowne digest http://geekestateblog.com/googles-parking-difficulty-find-parking-real-estate-idea/
Smart Pop-Up
The post Smart Pop-Up appeared first on Easy Agent Pro.
from theokbrowne digest https://www.easyagentpro.com/tv/smart-pop-up/
Nominations Are Open for The Global PropTech Awards
The Global PropTech Awards are coming up in New York in October.
The first annual Global PropTech Awards recognize individuals, technologies and organizations that have gone above and beyond to positively impact next generation PropTech.
Finalists will be announced October 1st and Award Winners will be presented at a ceremony during NYC Real Estate Tech Week 2017.
Know a founder, innovator, association, technology/product, executive, or investor who deserves credit for their amazing work? Please nominate them using the links below…
- NYCRETW Top Founder Award
- NYCRETW Top Executive Award
- NYCRETW Top Technology Award
- NYCRETW Top Innovator Award
- NYCRETW Top Investor Award
- NYCRETW Top Association Award
I’ll be one of the judges for the Global Prop Tech Awards, along with the following individuals:
- Dan Hughes, RICS
- Julia Arlt, PwC
- Ryan Baxter, REBNY
- Arnaud Simeray, Reed MIDEM
- Clelia Warburg Peters, Warburg Realty
- Patrice Derrington, Columbia University
- James Dearsley, PropTech Consult
- Travis Barrington, CRE.Tech
- Linda O’Flanagan, Real Estate Weekly
- Emily Wright, Estates Gazette
Good luck with your nominations!
Note: nominations end September 15th.
The post Nominations Are Open for The Global PropTech Awards appeared first on GeekEstate Blog.
from theokbrowne digest http://geekestateblog.com/nominations-open-global-proptech-awards/
Monday, August 28, 2017
Buying or Renting Medical Office Space? – Consider These Factors
The following post is copyrighted by Austin Tenant Advisors - .
Doctors often wonder whether it is better to own or rent their medical office space at one time or another. Owning a medical office building can range from an office condo to a multi-tenant medical office building. The decision to own or lease is strictly a business decision and depends on a number of factors that must be considered. Before making a decision for your medical practice consider the elements below.
- Upfront Cash Outlay – When leasing medical office space you typically don’t need to put as much money upfront as you do when buying. For example when renting all you typically need is to write a check for the first months rent, the security deposit, and possibly any tenant improvement dollars above the allowance given by the landlord. When you buy a medical office space you have to pay for building inspections, appraisals, loan fees, all improvement cots, and a down payment ranging from 10% to 25%.
- Room for Growth – When you lease medical office space and you need to grow later on you typically have options to move within the building or take adjacent space as it comes available. If you buy a building that is exactly the right size and your practice grows in a few years what do you do? It’s not ideal however you could lease out your space and relocate to a larger one, or you could open up another office. Growing out of a medical space that you own is more inconvenient than growing out of a medical space that you rent. It’s important that you think about not only your current needs but also your future medical office space needs.
- Fixed Vs Variable Costs – If you purchase a medical building you have more control of costs and have a pretty good idea of what your costs will be each year, especially if your loan is fixed rate. However depending on your loan term you need to be prepared for refinance charges. With a lease when it’s time to renew your subject to paying “market” lease rates which means they could significantly go up depending on the market you are in. You don’t have control over market conditions and tax increases. Also, most leases have annual increases of $0.50 to $1.00 or tied to whatever the Consumer Price Index (CPI) is at that time (typically 3% to 4%)
- Appreciation – Owning medical office space makes you a commercial real estate investor. If you are in an appreciating location you could sell your building at a profit later on. If you only occupy a portion of the building you own and lease out the remaining space you become a landlord. This can be a profitable endeavor or you end up losing money, however either way owning a building is a lot more work than you think.
- Taxes – When buying medical office space you have to consider all the taxes. Consult with your CPA about what you can and can’t deduct from taxes. When leasing you can deduct the total amount you pay in rent. When you own rental property you are able to write off repairs and maintenance immediately, however improvements and depreciation to your medical office are deducted over 39 years. For example let’s say you purchase a commercial medical property for $300,000 and the land is valued at $100,000. You can only write off about $5,100 of the purchase price annually regardless of how much money you put down. You are also able to deduct loan interest and property taxes. Additionally many practices purchase their medical space under an entity (e.g. LLC, S-Corp, etc) then that entity leases the space back to your practice. Doing this gives you more flexibility in writing off expenses, etc. Discuss this with your CPA and attorney.
- Location – It many cases the best locations have already been purchased which means if you want to be in a particular location your only option is to lease. On the flip side it could be that there is nothing to rent in the most desired location so your only option would be to buy an existing building or build a new one.
- Return on Investment – Before purchasing you need to determine the profitability of your practice. If you are getting a return of 20% you need to compare that to the potential ROI you might get from owning commercial real estate. Although some doctors have made wise choices and purchased a location with great returns and amassed a retirement fund, others haven’t been so lucky. If you overpay or over-leverage for the property, don’t maintain it, or market conditions dictate that it’s not as a desirable location as it once was you could be in for a disappointment. You make your money at the time of purchase so do your homework and run the numbers.
- Run the Numbers – I can’t stress this enough. Ask your CPA or accountant to create financial projections and tax benefits of leasing vs buying. Make sure to include all out of pocket costs for both (e.g. improvement costs, down payments, debt service, taxes, security deposits, etc.)
- Consult With Your Lender – Get them involved early on in the process as you want to get an idea of rates and terms for financing.
Overall renting makes sense if you don’t have the money for the large upfront investment needed to buy, you’re not sure how much space you will need now or in the future, or you don’t want to deal with the responsibility that comes with owning medical office space. If you are more established, want to be in one location for a long time, don’t have plans to grow later on, and you have the financials to take on a commercial real estate investment then buying might make more sense. Keep in mind that this is a business decision and it’s important to run the numbers to determine the best course.
Owning medical office space is not for everyone. Don’t listen to everyone that tells you that it’s better to own than rent as everyone’s situation is different. Do you own homework, gather info, and ask a lot of questions that will help you make a decision.
If you are still on the fence then consider asking other doctors who own or have previously owned their medical office space. You will benefit greatly from their experiences. If you have any questions about leasing or buying medical office space for sale in Austin feel free to give us a call.
The post Buying or Renting Medical Office Space? – Consider These Factors appeared first on Austin Tenant Advisors.
Thursday, August 24, 2017
3 Better Ways to Maintain Landlord-Tenant Relationship Well
Limit Repairs: You are the landowner and are responsible for the repairs. The point is not at all wrong, but not all the time. Being the landlord if you will fix each and each error by your own then this will raise irrelevant burden. Until and unless the things are in your jurisdiction try to avoid it. Limit the repairs and let them value your property. If you will fix every error frequently then maybe they will be dependent on you even more.
Set Firm Rent Payment Procedure: You are always needed to keep the decorum in relationship between you and your tenant. Compromising on rent payment can take you to problems many times. So, in order to be at the safer side always it is required that you must set firm rent payment procedure for it. It is always better to accept cash in spite of cheque and money order to get the proper benefit out of it.
Communicate Well: You should have good round of communication with your tenants. A good communication should be implemented between the two. In case your tenant wants to suggest something regarding property then you must welcome his views and ideas well. A good communication will always lead to better result.
The landlord-tenant relationship is the most complicated one. In order to get the best profit out of your rental property you are supposed to manage things right in the right manner. If you wish to avoid any of such kind of things, then it would be better to hire property managers for the business. They will take care of everything well and will keep you away from property related stress as well.
Source: 3 Better Ways to Maintain Landlord-Tenant Relationship Well