The post How To Schedule Your Real Estate Content On Facebook appeared first on Easy Agent Pro.
from theokbrowne digest https://www.easyagentpro.com/tv/how-to-schedule-your-real-estate-content-on-facebook-2/
Tuesday, October 31, 2017
How To Schedule Your Real Estate Content On Facebook
from theokbrowne digest https://www.easyagentpro.com/tv/how-to-schedule-your-real-estate-content-on-facebook-2/
How To Schedule Your Real Estate Content On Facebook
The post How To Schedule Your Real Estate Content On Facebook appeared first on Easy Agent Pro.
from theokbrowne digest https://www.easyagentpro.com/tv/how-to-schedule-your-real-estate-content-on-facebook/
Opendoor Looking to Reach iBuyers on ESPN
I came across the following advertisement on ESPN while checking to see when Game 7 (if necessary) of the World Series was…
As you know, there’s no more free lunch…how are those without hundreds of millions in funding getting distribution leading into 2018?
News flash: If you’ve NOT been watching the Houston-LA World Series, you are missing one of the best October classics in history. Game time 5:20 tonight, on FOX.
The post Opendoor Looking to Reach iBuyers on ESPN appeared first on GeekEstate Blog.
from theokbrowne digest http://geekestateblog.com/opendoor-looking-reach-ibuyers-espn/
A First Hand Perspective on BoomTown
One option is BoomTown.
I had a chance to ask Tom Lipinski in Macomb County (a former client while I worked at Virtual Results) his thoughts on his time with BoomTown as his online marketing partner (website + SEM). He runs a Keller Williams team.
How long have you been with BoomTown, and why did you choose them over their competitors?
Almost 4 years. I did not compare them to any other product. I heard about Boom Town from a source I no longer recall and checked it out. At the time, I was using Virtual Results and felt that Boom Town was far superior in what the public viewed (buyer experience) and the CRM.
What do you like most about their product and service?
The ability to communicate with buyers, watch their activity, and team up with a lender partner on conversion.
What do you spend monthly, and what results are you seeing?
$1,500 for the service, plus $1,000 for ad purchases, in which they keep $150 (15%) for their fee. Total $2,500 per month. I get about 180 – 200 leads monthly at this rate.
What can BoomTown still improve upon?
If they would connect Showing Time to listings on the agent side, I could eliminate using the local Multiple Listing Service altogether. It is a PITA to transition people to the MLS and/or when making showing appointments to have to leave Boom Town and open the MLS. I spoke to the CEO and President about this at an event and they seemed to like the idea, however, nothing has happened yet. Their product would be way more valuable if I could schedule showings directly from it.
Thanks for sharing, Tom.
What website platform are you using? Do they do your search engine marketing as well? Are you satisfied with their product and results?
The post A First Hand Perspective on BoomTown appeared first on GeekEstate Blog.
from theokbrowne digest http://geekestateblog.com/first-hand-perspective-boomtown/
Maryland’s Most Expensive ZIP Codes – Chevy Chase and Potomac Town in the Lead at Over $2.3K
Key takeaways: At a monthly average of $2,392 Chevy Chase’s 20815 is the #1 most expensive ZIP code in Maryland, at more than $1K above the national average Bethesda’s 20814 is the #2 priciest ZIP in Maryland, forming a ZIP cluster with 20815 that ranks as Maryland’s most expensive area for renters Montgomery is the […]
The post Maryland’s Most Expensive ZIP Codes – Chevy Chase and Potomac Town in the Lead at Over $2.3K appeared first on RENTCafe rental blog.
from theokbrowne digest https://www.rentcafe.com/blog/rental-market/market-snapshots/expensive-zip-codes-maryland-state/
Monday, October 30, 2017
Meet the RE Tech Founder: James Davis from Upad
Without further ado…
What do you do?
I run Upad, the UK’s largest online letting agent and winner of Best Online Agent 2017. We provide landlords with the same services as a high-street agent but use technology to offer a quicker, more efficient solution at a fraction of the cost. We’re essentially part of the new trend of PropTech – offering technology based solutions so landlords can find tenants in the digital age. We still focus on that service element, it’s really important to me because I don’t think lettings can be a complete e-commerce platform- you need that human interaction and it’s why we have ARLA qualified advisors for landlords to speak to.
What problem does your product/service solve?
Landlords are being hammered by rafts of legislation and more recently, and perhaps with the biggest impact, the reduction of mortgage interest relief- which will make huge dents in landlord’s profits. We offer landlords a cost-effective solution but still give them support and opportunities to build their knowledge with articles, guides and webinars. Landlords need an easy-to- use service to take the hassle out of letting- it’s our main focus when developing our services.
What are you most excited about right now?
I’m most excited about some big projects we’re about to launch at Upad. Through our research we know that landlords want to learn more and make sure they’re compliant in their course of business. Most notably, tax and legal advice are the main areas landlords want and need help with – we’re going to address that with tech solutions and ongoing support.
What’s next for you?
I think we’re going to see an even bigger shift towards PropTech in the next few years. 92% of tenants search online for their next property and this is going to drive Upad forward as we offer more solutions to landlords to manage their buy-to- let businesses. We’re also looking to expand even further; with services, advice and a bigger team to reach out to UK landlords.
What’s a cause you’re passionate about and why?
I recently went through a tribunal case contesting an educational healthcare plan for my youngest daughter, who has down syndrome. The help we received from experts in the field and SEN charities, plus the information available with the Down Syndrome Association, was invaluable. We did have to do a lot of fact-finding and research ourselves, but we had the outcome we wanted in the end.
Thanks to James for sharing his story. If you’d like to connect, find him on LinkedIn here.
The post Meet the RE Tech Founder: James Davis from Upad appeared first on GeekEstate Blog.
from theokbrowne digest http://geekestateblog.com/meet-re-tech-founder-james-davis-upad/
The City that Loves You (and Your Pet) Back – No Breed Restriction Apartments in Philly
You might have been under the impression that Philadelphia is only renowned for its cheese steaks, historic buildings and quirky festivals. Well, you’re not entirely wrong. But Philly is also well known for its pet-friendly restaurants, parks and trails that will definitely get Fido’s tail wagging. If you want to move to the city or just need a new […]
The post The City that Loves You (and Your Pet) Back – No Breed Restriction Apartments in Philly appeared first on RENTCafe rental blog.
from theokbrowne digest https://www.rentcafe.com/blog/apartmentliving/renting-with-pets/no-breed-restriction-rentals-in-philadelphia-pa/
FlyHomes Offers Sellers Guaranteed Closing
FlyHomes is guaranteeing the financing for their buyers to give them an edge in a bidding war (via GeekWire). If a seller agrees to an offer and the deal falls through for any reason, Flyhomes will purchase the home no matter what. That certainly makes it more likely sellers would choose a FlyHomes offer, even if it’s not the highest. That’s a win for buyers in a competitive market like Seattle — and hence a strategic advantage for FlyHomes to attract more buyers.
It’s true, this is only a big deal in competitive buyers markets (like Seattle). It’s true, there is a trend toward selling homes quicker (OfferPad, Instant Offers, Redfin Now, etc). Brokers are smart to offer consumer friendly solutions rather than let the portals do all the innovating (see here). I will say this. Maybe it’s not now and maybe it’s not FlyHomes / their lending partner, but at some point, someone is going to end up with a bunch of homes in the red when the market takes a turn & homes are depreciating rather than appreciating. If history means anything, a downturn is inevitable in most markets sometime in the next few years.
That said — to the brokers / agents reading, I’d love to know if you’ve contemplated offering your buyers the same sort of financing guarantee (assuming you could pull off the financing, of course)?
The post FlyHomes Offers Sellers Guaranteed Closing appeared first on GeekEstate Blog.
from theokbrowne digest http://geekestateblog.com/flyhomes-offers-sellers-guaranteed-closing/
Saturday, October 28, 2017
How To Make Your IDX Outshine The Competition WITHOUT Any Code Or Tech Skills (Easy As One Click)
No one can deny the need for IDX on a real estate website.
After all, the point of every site is to generate more homebuyer and seller leads.
And what are your leads after?
Listings.
The functionality and design of your website IDX can make all the difference for your leads.
Because any successful lead generation campaign starts with having the content your target audience is after.
But this isn’t always easy, or pretty, when it comes to IDX feeds.
That is going to change though….
Right Now.
Ready to outshine the competition?
Here’s How
Welcome To LeadSites
After a long-awaited launch, we have started rolling out a way for LeadSite users to customize the IDX on their real estate website.
It’s clean, sophisticated and looks great.
But more than that, our latest IDX updates are going to give agents much more lead capture capability than ever before.
LeadSites users can now have the best looking search in their city.
And we mean it.
Before we launch into the IDX App, let’s talk a little more about LeadSites.
LeadSites provide you with the tools, training, and support you need to start marketing your real estate brand online without any headaches or hard work.
Whether you’re focused on targeting buyers or sellers, you’ll get the tools you need to understand what’s getting you leads and what’s not.
With LeadSites, you can also easily segment and tag your leads so you can automatically send the perfect followup emails for every type of lead.
Really, our goal is to help you get leads through your website your way.
And you can achieve this by taking advantage of the 16+ apps included with your LeadSite.
Users can also connect to your favorite CRM, receive weekly done-for-you-blogs, access unlimited landing pages, and so much more!
Want To Try Out LeadSites For Yourself?
CLICK HERE For A Free Demo And Exclusive Bonus!
One of our latest and greatest updates is all about IDX.
You can now customize your listings to get exactly the look both you and your leads want.
Scrolling through your listings will look better than ever before! You can pick your favorite listing look inside of your IDX app.
Let’s check it out!
Using The IDX App
You’ll find the IDX app under the Apps tap in the backend of your LeadSite.
Once you click on it, you’ll be taken to this page:
The first thing you’ll see is this brand new listing template.
Let’s take a closer look:
Take a closer look at this template, you can see that there’s a ton of information available!
We’ve optimized our listings more for Google by auto linking all school districts and MLS areas to searches.
This will increase the number of pages, listings, and URLs Google finds on your site.
Thus, increasing the SEO rankings for all LeadSites.
You can map schools directly in this template and so much more.
Let’s also talk about this killer opt-in form that will show up at both the beginning and end of the page.
And all you’re asking for is their email.
Seems like a fair exchange to us!
Let’s see what else the IDX app can do…
Moving forward, we’re going to be launching templates for the basic search and advanced search so stay tuned for that!
Next, let’s check out the newly released property tile templates.
Just like the listings template, you can activate any one of these to feature your property.
You can also preview any of the tiles to ensure you end up with a layout you love.
Best part?
We’re just getting started!
You can expect more templates and IDX updates that will have a major impact on the experience users have on your real estate website.
It’s also going to open up lots of untapped potential for you.
For instance, being able to connect pages like this to Facebook is going to up your lead capture capability on these listing pages like crazy!
Easily get a leg up on the competition and save yourself loads of time and frustration with these flawless point-and-click templates.
You can also keep track of the leads you generate with the IDX app, or anything LeadSites app, directly on your LeadSite.
Just hop into the Leads section of your dashboard.
And click on the app you want to track leads from.
You can search by the day, week or year.
Your leads’ contact information will be displayed and you can start to get a better idea about where they’re coming from and what pages are getting the most visits on your site.
We’ll have another IDX update for you all soon!
In the meantime, we can’t wait for you to check out the IDX app for yourself!
Post a comment below and let us know what you think!
Want To Try Out LeadSites For Yourself?
CLICK HERE For A Free Demo And Exclusive Bonus!
The post How To Make Your IDX Outshine The Competition WITHOUT Any Code Or Tech Skills (Easy As One Click) appeared first on Easy Agent Pro.
from theokbrowne digest https://www.easyagentpro.com/blog/how-to-make-your-idx-outshine-the-competition-without-any-code-or-tech-skills-easy-as-one-click/
Rezi, and iRenters
I saw Rezi pitch at the NYC Real Estate Tech meetup a couple weeks ago. If you look at their home page, you’ll see their value proposition is as follows:
Rezi is the rental equivalent of Opendoor. Cash is delivered almost instantly. Landlords are paying for peace of mind, security, and speed.
It begs the question — are “iRenters” the future of the rental industry?
The post Rezi, and iRenters appeared first on GeekEstate Blog.
from theokbrowne digest http://geekestateblog.com/rezi-and-irenters/
Friday, October 27, 2017
How To Make Your IDX Outshine The Competition WITHOUT Any Code Or Tech Skills
The post How To Make Your IDX Outshine The Competition WITHOUT Any Code Or Tech Skills appeared first on Easy Agent Pro.
from theokbrowne digest https://www.easyagentpro.com/tv/how-to-make-your-idx-outshine-the-competition-without-any-code-or-tech-skills/
The Geek Estate Community. What Exactly is It?
You can read about the vision here.
The focus of the community is two fold:
- Curate the most incredible and diverse membership of the real estate creatives, doers, and creators in the world.
- Make our members wildly successful in their careers building real estate companies.
In terms of logistics, what can community members expect?
Forum: Membership includes membership in a private Facebook group where members can post questions, make connections, and seek advice. Though the “forum” is on Facebook now, the plan is to migrate to a standalone platform such as Mighty Networks once we have more members (50+).
Email Newsletter: On a weekly or bi-weekly basis, I curate news and deliver strategic industry and product insights via a private newsletter. Over time, more and more of my content will be shared privately with the community rather than publicly on this blog.
Ad Inventory: Some ad inventory on the blog is reserved for founding members’ companies. Geek Estate Blog reaches 10,000-15,000 visits per month, but there’s no guarantee of reach for an individual member. A couple 180 x 150 slots are devoted to paid members, all members’ ads are placed into a “group”, and the system rotates through all the ads in the group. Obviously, the more members we attract, the less ad inventory each member will receive (which favors early adopters who sign up early). If you want 100% share of voice, you can sponsor at $500 per month. If you’re okay being put into the founding member rotation without any guarantees, then become a member.
Consulting: I’ve stopped taking all small consulting projects. Therefore, anyone who wants my time/help/attention going forward will be directed to join the community. I’ll do whatever I can to help members, but won’t be spending time with non-member entrepreneurs anymore. If you’re not serious enough to spend $97 for a 3 month membership (less for founding members), the chances you’ll implement any advice I’d give you are fairly minimal. And if you’re not going to implement (or at a minimum seriously consider) my advice, you’re wasting my time as well as your own. Keep in mind $97 is less than one hour of my time on a short term consulting basis. Worst case, as a member you’ll receive my time and advice. Best case, you receive advice from an entire community of knowledgeable & diverse advisers.
Interested in joining? Discounted pricing is available for 24 more founding members — then pricing will go to regular price of $32.33 per month.
The post The Geek Estate Community. What Exactly is It? appeared first on GeekEstate Blog.
from theokbrowne digest http://geekestateblog.com/geek-estate-community-exactly/
Thursday, October 26, 2017
Wired Score Funding and Podcast (and a Few Thoughts)
I hadn’t heard of Wired Score before, which is a little surprising but they do operate on the commercial side of the massive industry we play in (which is not my specialty).
The core model is a certification for landlords to “understand, improve, and promote their buildings’ digital infrastructure.” There is certainly clear value to connectivity for tenants — internet going out is a massive, massive drain on productivity (meaning a huge waste of money). Wired Score recently changed ownership with the investment of Bessemer and Fifth Wall (see news here).
A few thoughts of mine:
- How do they shield against certifying any building that pays them? (even if the building isn’t up to standards). These sorts of models are challenging because the sales reps (generally) don’t care about quality — they want to close deals, not put barriers in place to getting certified.
- Is there some sort of Wired Score that can be put on every building in the world — without an actual person going into the building to score it? A WalkScore-like model.
- There’s zero doubt in my mind a model like this will eventually be on apartments (Arie mentions clear interest for that on the podcast) and single family residential listings.
The post Wired Score Funding and Podcast (and a Few Thoughts) appeared first on GeekEstate Blog.
from theokbrowne digest http://geekestateblog.com/wired-score-funding-podcast-thoughts/
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