The “Pitch” to Download an Agent App

I received a “pitch” from a Keller Williams agent to download their app this morning…

Customized tools to bring you the best experience in real estate search.
Are you curious about what’s for sale in your community? Would you like to peek inside that house for sale down the street? My app is loaded with helpful features customized for your phone or tablet.

Features:
Easily connect with me and send property inquiries instantly.
Draw a circle on the map or drop a pinpoint to search any area.
See property details and full-screen photos, get driving directions, mark your favorites, create notes about what you liked, or share it with family and friends.
Estimate your home loans with a free mortgage calculator.
View open houses in any area.
View rental properties in any area.

Download my app now to check out these customized tools that will bring you the best experience in a mobile real estate search.

I am still confused about WHY consumers would ever click download? How many buyers are there who don’t already have the Zillow, Trulia, Redfin, or Realtor.com app on their phone? And, even if they did download the app, what would get them to USE the app?

PS: Remember, Apple may be yanking all these KW agent apps this year as a result of enforcement of its 4.2.6 and 4.3 guidelines announcement.

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