Theo K. Browne: Meet the Real Estate Tech Founder: Natalia Karayaneva from Propy

In our latest real estate tech entrepreneur interview, we’re speaking withNatalia Karayaneva from Propy.

Without further ado…

Who are you and what do you do?

I studied software engineering and soon after that I got involved in real estate and started building and selling properties. For 12 years, I was part of the international real estate world, which included founding my own development company. All this time, I was interacting with foreign buyers who were having the same problems when buying property abroad; that’s how the idea of Propy was born. At the beginning of 2016, blockchain technology made it possible for me and my team to firmly believe that the real estate industry will never be the same again.

What problem does your product/service solve?

Using revolutionary blockchain technology, Propy is aiming to change not only the way we buy and sell real estate but also how we record it. The current process is not secure and lacks transparency. In the U.S. alone, there is $1billion in annual loss due to a title and wire fraud. Propy facilitates paperwork and records deeds via blockchain so the process cannot be hacked. Everything happens online which lets you buy property easily and remotely – as it is common now for people to live, work in, and travel to other cities and countries. You don’t have to leave home to complete the entire transaction which is great news for global citizens, international business persons and, of course, millennials. Millennials dislike visiting banks and dealing with paper and bureaucracy. Thus automation of the real estate purchase process can increase home buying rates amongst future generations.

What are you most excited about right now?

After we successfully completed the first ever real estate transaction on the Ethereum blockchain and released our adaptive transaction tool that allows us to process deals worldwide, I’m now looking forward to announcе several new pilot programs with governments that are interested in adopting our Blockchain Registry and onboard the most progressive brokerages (three of them will be revealed soon) to use our Transaction Management Platform in their offices.

What’s next for you?

After entering the Asian, European and US markets with our transaction platform this year, we have serious interest from both real estate corporations and governments to integrate our technology.

We’re also focusing on our promotional campaigns that aim to inform agents about the advantages of Propy and showing them how to use the platform for their deals.

2019 is set to be the year of change, evolution, and innovation. Stay tuned for the official launch date of our website and the full roadmap for this year on our Medium blog and our newsletter.

What’s a cause you’re passionate about and why?

All my life I’ve been supported by talented people and therefore I am passionate about helping the younger part of society that doesn’t have the same opportunities or access to basic needs such as education. I am also passionate about the sustainable and green urban environment and support the measures governments do to reduce CO2 emissions.

Thanks to Natalia for sharing his story. If you’d like to connect, find her on LinkedIn here.

We’re constantly looking for great real estate tech entrepreneurs to feature. If that’s you, please read this post — then drop me a line (drew @ geekestatelabs dot com).

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