Last year we published 16 Hacks For Real Estate Websites That Drive More Leads And Listings…
Today, we’re updating it!
But why should you read this…or care?
Well….Over the last year, I’ve asked 35,000 real estate agents for their website.
The 16 hacks below are the summary of everything we’ve found missing on the average agent’s site!
This is 2018…
FREE SUCCESS CHECKLIST: Get The Hacks!
ALL LEADS ARE INTERNET LEADS
This post is meant to show you 16 ways to dominate 2018 with your site.
Interested In A Site That Does All Of This (And More For You)?
Check Out LeadSites:
#1 The Backbone Of Your Site: Posts & Lead Capture
Where do leads come from?
Traffic.
And there are really only 3 ways to get that traffic. (Google, Facebook, & Ads…)
Real estate blogs are no longer an excellent way to build trust and maintain credibility on your website. They are a requirement to get traffic and leads.
That does lead us to a common problem – agents don’t know what to blog about. Oh sure, at a distance everyone is an expert on several topics, but when you’re faced with a blank post, filling the space can seem daunting. Here’s a pro-tip: separate generating topics from writing. Create a list of topics that you can refer to when you’re ready write. When you have a free moment, scan the list and choose something to start with. You can start with our list of real estate blog topics here.
Here’s the problem…
The problem is that there is virtually no lead capture with the way most real estate websites are built.
A quick solution for this is to turn each of your blog posts into a mini-landing page.
And here’s how and why this works:
Most of the blog traffic that comes through your site is going to read one post and then leave. Designing each blog as a landing page will allow you to maximize your potential of converting leads from that incoming blog traffic.
Here’s how you can setup successful lead capture on your blog for maximum results:
#2 Skate Where The Puck Is Going
Close your eyes for a second…and think about your office meeting room….or a local Starbucks.
What’s the average person doing?
Are they on a phone?
Most likely.
Your website needs to be optimized for mobile. But that’s just the beginning…
When it comes to real estate, a mobile-ready lead capture website is a must!
Over 80-90% of buyers are starting their search online and at least 30% of those searching for a home are doing it from a mobile device.
In April of last year Google changed their algorithm to rank mobile-friendly sites higher than those that aren’t designed for mobile. This alone could be costing you between 30 and 50% of your real estate website traffic.
There is so much you can do to maximize your real estate website today, but if you don’t make it easy for people who are ready to buy to use your site from their phone…
…you are going to miss out on a ton of leads.
WHY?
Because over 60% of mobile callers are ready to convert.
So, let’s talk about how to get you more leads from mobile:
For starters, you need a mobile-responsive website. Not just a mobile website.
What’s the difference?
- A mobile responsive site will adapt to any mobile device by growing or shrinking based on the screen size for stellar phone or tablet browsing.
- Your calls to action will need to act differently for mobile as well. The internet has primed us in many ways to seek instant gratification and super fast results. And your calls to action can give your viewers just that. You’ll also want lead capture and landing pages that look fundamentally different on mobile. Find out how to make it happen HERE.
Looking more specifically at your real estate website design, you’ll want to make sure that it’s as easy as possible for clients to call you from your website. - This means including a click to call phone number multiple times on your site.
- And make sure it’s incredibly visible. And simple.
- You don’t even want to make your customers have to click your contact page to access this information. Just include your phone number on the header in your real estate website design.
- The mobile version of Leadsites is going to make all of this a breeze and help you to start capturing more leads in no time.
Here’s a video that talks about the power of Lead Conversion:
#3 The Text That Makes All The Difference
Does your lead followup system involve text messaging?
Because it should.
Let’s be honest…
A lot of the time we don’t contact our leads immediately (within 5 minutes of them opting in on our site) and this is probably why they don’t convert and why you’re losing out on qualified leads.
In fact, less than 5% of leads are contacted within 24 hours. And this is a big problem.
The average person’s attention span had dipped below 10 seconds, so you can bet that most leads will have lost interest, if not completely forgotten about what you have to offer them, by the next day, if not within the hour.
These are leads you’re losing to the Quit Window! The leads are quitting before you contact them.
What’s the best way to get ahead of this?
Texting.
Take the conversation from your website to their phone. Because, get this, folks are seeing an average 40% response rate from texts.
But what if you’re not even getting notified about your fresh lead until much later in the day? Well, if you have a LeadSite, we’ve already taken care of this with one of our newest apps called Texty.
Texty (available on LeadSites)
Sends All Your Leads Welcome Texts!
Texty will automatically send you a message when a new lead comes through and the app will also send your lead a message so you can start the conversation faster and never miss an opportunity!
If you don’t currently have a LeadSite you can’t really automate texting, but there are still some steps you can take to increase your response time. Here’s the alternative we’ve come up with.
#4 Organize Your All Leads
If you follow all these tips, you’re going to be getting tons of leads.
But:
How will you manage them?
You’ve got to have a system in place to followup with leads automatically, otherwise chances are you’re going to lose them.
When it comes to choosing a real estate CRM it can be easy to overanalyze your options.
The thing to keep in mind is why you’re getting one in the first place.
The goal here is to convert more leads and systematically stay in touch with all of your contacts.
That’s it.
So, you need ensure that your website hooks up to your CRM. That way, when a lead captures, they will deposit directly into your CRM.
If you use Leadsites, then you’re probably already familiar with Paths – the powerful tool that connects your leads to nearly any real estate (or non-real estate for that matter) CRM. What’s great about Path’s is that it allows you to put different leads in different lists, tags, and entire tools – so your buyer’s can be set up in one system or list and your seller’s added to something entirely different. Paths is powerful lead management!
Here’s a video that explains Paths –
Otherwise, be sure to figure out a way for all of your website leads to directly deposit into your CRM.
#5 Your Site Needs To Stalk People
Ready to save time by decreasing your reliance on phone prospecting?
One of the best ways to cut down on cold calling is Pixels!
You can use Pixels to deepen your relationship with leads and thus, increase your chances of turning them into clients!
Pixels is a Leadsites feature that enables you to follow your real estate website visitors with Facebook Ads.
Why is this so awesome?
Because people love video!
This is how you can begin to establish a more meaningful relationship with your leads without having been on the phone with them even once. They get to see you, hear your voice and hopefully learn something new.
This way, when you actually do make contact, you’ve already connected with them!
Here’s how it works:
#6 Landing Pages Grab Leads From Your Traffic
One of the best ways to get leads is through landing pages.
But designing these lead capturing pages can be complicated, to say the least.
Here’s a trick…
LeadLock lets you turn any page, post or listing on your website into a landing page instantly. This way, you can use your existing content to gather leads.
For instance, if you want to turn a blog post into a landing page and have people opt in before viewing the content you can do that in no time! Just add #LOCK behind any of your blog posts URLs, and you’re done!
LeadLock is also great for boosting social media conversion. You can share your locked content or create a Facebook Ad from it to drive traffic back to your website and start gaining more leads on a daily basis.
Ready to see it in action? Check out the video below.
#7 Text Gets You Found. Video Gets You Clients
In addition to rocking great blog content on your website, you should also consider integrating video. After all, listings that incorporate real estate video marketing tactics receive 400% more inquiries than those that don’t.
Yup, you read that right. 400%, so you definitely want to start producing videos and sharing them not just on Youtube, but on social media and your real estate website as well.
Embedding your Youtube videos on your site can also help you get more traffic to your Youtube channel.
They’re a great way to supplement your written content too and will also increase your Google search results visibility.
And as I’ve said before, videos are a fantastic way to build trust and strengthen your relationship with both leads and clients. They get to see and hear you.
The video content you produce also gives you the opportunity to establish yourself as a local expert. You can do a tour of a neighborhood, preview local restaurants, review the schools in your area, just to name a few! Even putting up a welcome video and introducing yourself and any team members you work with is a great way to start earning credibility and get your name out there.
#8 A Landing Page For Reviews
Your testimonials are the best way to convert traffic into leads.
So, you should absolutely be highlighting all the reviews and testimonials you have on your site.
We help agents do this with LeadSites by having their testimonial landing page link to a scheduling page and we’ve seen time and time again how effective this can be. Potential clients will be most motivated to contact you after they’ve read about all the great work you’ve already done. You’ll ease any concerns they may have so they can contact you with confidence.
I really cannot stress enough the importance of linking your testimonial page to a contact page, this is such an effective, yet effortless way to capture more leads.
And, after all, the whole point of your website is to make it easy for people to contact you and this landing page is going to do just that all while warming up your leads.
#9 Use A Seller Magnet
Here’s the thing
There are so many different types of landing pages you can have on your real estate website.
One you’ll definitely want to set up is the seller landing page.
If you have a Leadsite, then you’ve already got a build in seller landing page, otherwise I recommend setting up really all your landing pages with Leadpages.
Having a seller landing page is truly the best way to get home valuation leads online.
#10 Get Found By Making Farming Pages
When it comes to ranking on Google, neighborhood pages are an excellent way to increase your search visibility and start show up on the first page. But in order to do this, you’ve got to create content.
This can seem daunting at first. What if you live in a small (or, let’s face it, boring) area? Or maybe you’ve just been bogged down with a bad case of writer’s block. It happens to all of us, but the fact of the matter is you need content to succeed in SEO.
And trust me, it’ll be worth it.
When you focus on making neighborhood pages you’ll begin to see an increase in SEO leads and referrals will start to convert better. They also present you as the nei
from theokbrowne digest https://www.easyagentpro.com/blog/real-estate-websites/
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