Without further ado…
What do you do?
I’m the Co-Founder and President of Jetty, an insurtech startup based in New York City. Together with my Co-Founder, Mike Rudoy, we started Jetty to solve some of the frustration we had when we ourselves tried to buy renters insurance—Mike had trouble with renters insurance coverage and I had a hard time securing an apartment after living in Brazil for a number of years. Our aim is to give renters faster, better, and more affordable access to insurance products that help them secure new homes and protect their things after they’ve moved in. We’re also really proud that Jetty had its one-year launch anniversary in April!
What problem does your product/service solve?
We make renting a home faster and easier with our three core products: Jetty Renters Insurance, Jetty Deposit, and Jetty Lease Guaranty.
When a renter moves into a new apartment, he or she can reduce the move-in cost of a cash security deposit with Jetty Deposit, a service which replaces the traditional security deposit with a small, one-time fee that fulfills the security deposit obligation to the property owner. Additionally, if that renter happens to be a student, a foreigner, or someone with a limited credit history, Jetty Lease Guaranty allows us to act as his or her guarantor, replacing the need for a co-signer and fulfilling the property owner’s need for downside protection. We see these products as beneficial to the entire move-in ecosystem, since they reduce risk for property owners and lower costs for renters.
Jetty Deposit and Jetty Lease Guaranty require a partnership with the property owner. But Jetty Renters Insurance does not. Any renter can get a quote for affordable renters insurance through our mobile-friendly site. We’ve really invested a lot of time and resources in making the experience seamless. Customers can get affordable and fast renters insurance with the smallest amount of information possible. Additionally, we offer unique protections, like bedbug protection and our Portable Electronics Coverage Power-Up which aligns well with what consumers want in a digital-first insurance product.
What are you most excited about right now?
Moving season (June and July) is here! Along with remodeling, getting married, and having a child, moving can be one of the most stressful times in a person’s life. Jetty was specifically built to solve (some of) this pain and we’re excited to be up-and-running with all three of our products.
What’s next for you?
The Jetty mission is to build an insurance brand and products around the new way people are living their lives, today. More people are moving to large urban centers and renting homes before owning (or not ever owning a home). We see continued opportunity to build an insurance business that solves the need for that customer at the intersection of real estate and consumer needs. This means continuing to work with real estate partners and customers to create new insurance products that help renters move in, move out, and protect their things and family when in their rental homes.
What’s a cause you’re passionate about and why?
At Jetty, one thing we’re really passionate about is fostering a diverse and inclusive work environment. We serve a really large and diverse customer base across the entire United States, so we’re making great efforts to recruit a team representative of that diversity, including people of all genders, race, religion, age, sexual orientation, and so forth. That’s the best way for us to ensure our product meets the needs of folks everywhere—and helps us build a better society in the process!
Thanks to Luke for sharing his story. If you’d like to connect, find him on LinkedIn here.
The post Meet the Real Estate Tech Founder: Luke Cohler from Jetty appeared first on GeekEstate Blog.
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