Fred Wilson is right: stakeholder analysis is a crucial component of building a company.
a stakeholder analysis attempts to determine what each and every stakeholder desires and the impact to them of an important decision. It is like a scorecard. It is often helpful to look at short term, medium term, and long term impacts.
Failing to understand and address all the complex stakeholders required for their product to succeed.
The stakeholders startups forget?
The consumer. And, surprise, surprise. That’s the most important part for a successful long term business in the real estate industry.
Building a tool to solve an agent or broker problem — from their perspective — is easy. Selling that tool isn’t even that hard, at least initially. But to build a lasting business, you have to solve a problem in a way that all the stakeholders buy in and engage. Without the consumer, agents and brokers can’t pay their rent, let alone invest in a new product. Discount them at your own peril.
[Graphic via http://www.bincsearch.com/]
The post Stakeholder Analysis, and the Mistake Made by Real Estate Startups appeared first on GeekEstate Blog.
from theokbrowne digest http://geekestateblog.com/stakeholder-analysis-mistake-made-real-estate-startups/
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