Can Automated Follow Up To Save Time And Close More Deals? [5 Things You Need To Know]

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You and I both know Lead Generation is the Holy Grail in real estate…

But today, let’s examine a different step in the funnel where the gold is reallllly made.

I’m talking about automated follow up.

If I had a dollar for every agent I’ve talked with who wants leads… I’d have enough to buy lunch for the few agents who actually DO follow up with their leads!

Now don’t get me wrong, leads are important. But where a lead becomes valuable is in the follow-up step.

Today, we’re not talking as much about referral leads… or leads from people you know. Those folks are often looking to talk with you as much as you’re chasing them.

What we’re talking about are cold-traffic leads – leads that generated by a landing page on your website. These leads don’t quite know you yet and are at most expressing a little interest in a particular listing or some other piece of value you’re offering.

Sure, they saw your picture and maybe your website, BUT they don’t know you yet.

And you don’t really know them.

They’re coming into your funnel from all sorts of points on the real estate journey:

     – Some are ready to find a house and make a deal.

     – Some want to sell.

     – Some aren’t sure if they’re even in the market for an agent.

 

So how do you sort all this out?

How do you figure out their next step and support them?

How do you make sure that when they call you when they’re ready?

 

One word: Follow Up.

But not just any kind of follow-up… Really damn good follow-up.

 

 

DON’T BE JIM THE SHARK

Let’s do a couple examples to really understand what I’m trying to get across:

Jim The Shark

• Calls all the leads he receives 5 times in the first day. He’s clearly a hard worker and wants to be successful.
• These leads wanted more information about a listing, so he’s reaching out to give it to them.
• Better make some more calls!

Jill The Brain

• Calls her leads twice the first day
• Then calls once or twice each day for the first week
• Then she calls once a week.
• She peppers her calling schedule with some email follow-up as well. In the emails, there are links to information about buyers, sellers, and different aspects of the real estate process.
• Depending on the links that are clicked, Jill tailors her next actions to deliver more targeted information. Sometimes she sends text messages, looking for the best avenue to connect with her prospect. After a couple of weeks, she locates a physical address and drops a postcard in the mail. ‘Whatever it Takes’ is her motto.

So, in only six months who do you think has generated the most business from an equal amount of cold traffic leads?

from theokbrowne digest https://www.easyagentpro.com/blog/automated-follow-up-real-estate/