Pretty simple. Your “brand” means absolutely nothing. No brand values. No differentiator. If that’s the case (as it is for most real estate companies), the only way you can recruit is by paying more.
Solve your brand, and you’ll solve your recruiting issues.
[Graphic via business2community.com]
The post Why is Recruiting So Damn Hard for Brokers? appeared first on GeekEstate Blog.
from theokbrowne digest http://geekestateblog.com/recruiting-damn-hard-brokers/
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