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In this week’s member newsletter (#21), I talked about a few radical ideas to develop client loyalty (see here for more on the topic of loyalty).
In my “non-industry reads” section, one of the links included was the Skift article, Airbnb Makes Its Battle Against Booking and Expedia Official With New Hotel Campaign. Airbnb recently published an open letter to boutique hotel and bed and breakfast owners. There are a wide range of similarities between the travel and real estate verticals. Thus, those thinking about unseating Zillow should study Airbnb’s tactics battling Expedia and Booking.com closely.
Another article I included was Your data is my data by Fred Wilson at AVC. It sure is scary how easily data can be aggregated, though the Cambridge Analytica situation isn’t a surprise to those of us with years of experience in tech. I’m frankly surprised at how naive some of the general public is about what happens to their data.
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The post Geek Estate Newsletter #21 – Radical Ideas for Developing Client Loyalty appeared first on GeekEstate Blog.
from theokbrowne digest http://geekestateblog.com/geek-estate-newsletter-21-radical-ideas-developing-client-loyalty/
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