Who Can Keyzz Truly Empower?

In theory, Keyzz is interesting to me given they supposedly “empower realtors by giving them short and long-term tools that increase their value proposition.” That said, I’m a bit perplexed on exactly what “short and long-term tools” are as I am about what problem this is solving for the agents’ clients.

Watch the video here:

Having been in this industry, I’ve seen numerous products that are “Developed by Realtors for Realtors” or “built for agents, by agents”. While that positioning may help sell products since agents believe you understand their pain, it doesn’t help to win over consumers — and winning consumers is the way to shifting the balance of power.

Thus, I don’t really think the question of whether Keyzz can “empower agents” matters that much. The question that matters:

Can Keyzz empower consumers?

 

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